Different Kinds of Digital Marketing
At a high level, digital marketing refers to any form of marketing through numerous digital tactics and channels such as search engines, social media, websites, mobile apps, emails etc.
Internet usage among adults is constantly increasing day by day. Marketing is about connecting with your audience at the right time and in the right place. Today, it means you need to connect them where they are already spending their time: on the internet.
In an attempt to improve sales, many businesses now a day are hiring Website Designing Company In Indore and Software Company In Indore which provides SEO Services.
Digital marketing can be divided in to 2 main groups – online and offline. While offline marketing involves things like television, News paper, radio and phone advertising online marketing has 6 major categories:
- Search engine optimization (SEO)
- Search engine marketing (SEM) / Pay-per-click advertising (PPC)
- Content marketing
- Social Media Marketing (SMM)
- Affiliate marketing
- Email marketing
Search engine optimization (SEO): – SEO is the process of optimizing a website to maximize its chances of ranking well for relevant searches. However, search engine algorithms continue to change, making it essential for online businesses to stay up-to-date with best practices to claim high rankings for relevant keywords.
Search engine marketing (SEM)/ Pay-per-click advertising (PPC): – SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Pay-Per-Click is an internet marketing model in which advertisers pays a fee each time one of their ads is clicked. In other words it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Google AdWords is the most popular Pay-Per-Click marketing model, followed by Bing Ads.
Content marketing: – Content marketing refers to the creation and sharing of online material and delivering a quality piece of content to your users to generate their interest and hence raise sales and leads. Content marketing is not always about selling; instead it’s an ongoing process that focuses on communicating with your customers and to stimulate their interest in your products or services. Social media posts, a YouTube video and blogs on your website all comprise content marketing.
Social Media Marketing (SMM) – Social Media Marketing is a form of internet marketing by creating and sharing content on various social media networks in order to achieve marketing and branding goals.
Facebook, LinkedIn, YouTube, Twitter and other social networks have experienced exceptional popularity in recent years. They are the great ways to build awareness, distribute information, create community, improve customer service, as well as increase sales all at a fraction of the cost of conventional media.
Affiliate marketing: – Affiliate marketing is the process of marketing other person’s or company’s products and earn commissions in the process. It’s like hiring a sales person for your product or service. Idea behind is revenue sharing, you find a product you like, promote it to others and earn a commission if people actually end up buying thanks to your marketing.
Email marketing: – It’s the highly effective digital marketing strategy that includes the process of sending a commercial messages using email, to a group of prospects and customers.
In email marketing, each and every email sent helps you interact with your audience while promoting your brand and hence increasing sales. Email marketing is the least expensive compared to other marketing channels. It allows you to keep your customers update on a regular basis about your company, product or services which provide value to your consumer.